Public Affairs Director, National High Magnetic Field Laboratory
Kristin Roberts is the Public Affairs Director at the National High Magnetic Field Laboratory. With a background in marketing and applied economics, Roberts drives new audiences to science through rich partnerships, dynamic content and hands-on events. She facilitates an annual Open House event at the MagLab that attracted more than 10,800 visitors in 2019 and serves on the Tallahassee Science Festival board. Roberts oversees the MagLab’s web and social media presence. She and her team have created unique video content as a way to reach new and diverse audiences including Science in a Sentence and See-thru Science and recently launched a new magazine called fields, which covers cool things that researchers discover about the world using high-field magnets.
Roberts has collaborated with a Disney Imagineer to create hands-on exhibits and recently partnered with the Florida State University College of Motion Picture Arts to craft a virtual reality experience about high magnetic field research that debuted at the Smithsonian in October 2017.
Before joining the MagLab, Roberts was the Deputy Communications Director for the Florida Department of Health, crafting award-winning public health campaigns and worked in community relations at the Florida Commission on Human Relations, the state’s civil rights agency.
Education and Public Outreach (EPO) Best Practices and the Diversification Challenge
Tuesday, April 2, 2019 – 3:20 pm
This session will focus on best practices in STEM education and workforce development, diversity and inclusion, and building collaborations. EPO professionals from across the NSF Large Facilities portfolio will share exemplar programs and practices, and will work to explore future projects and collaborations.