Cannabis is a highly controversial and sensitive industry, which often causes a lot of questions for dispensary owners about what kinds of marketing they can use. Fortunately, there are still many digital marketing methods available to cannabis marketers that can help them boost their online visibility and attract new customers. One of the most powerful methods is cannabis link building, which is the process of acquiring hyperlinks from other websites to your own. When reputable websites link back to your cannabis website, search engines like Google view it as a sign of credibility and authority, which can improve your online visibility.

There are a variety of strategies for cannabis link-building links, but creating high-quality content that other websites will want to link back to is probably the most effective. This could include blog posts, educational videos, social media content, and other informational resources. It’s important to stay within your niche, however, as backlinking is similar to word-of-mouth marketing – you only want to have reputable sites talking about and recommending you. Backlinks from finance or tech sites will probably not help your cannabis site rank any higher, for example.

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Another great way to build cannabis links is by participating in HARO (Help A Reporter Out). This strategy involves becoming a trusted resource for journalists who are researching stories on the legalization of marijuana. You can provide them with a list of experts in the field, information about local laws, research on cannabis, etc.