Email Domain reputation lookup is a process of using an online tool to check the reputation score for your branded email address. It’s a critical factor that ESPs (email service providers) consider to determine whether your emails make it to the inbox or are marked as spam.
In this article, we’ll provide an overview of the importance of domain reputation, how it works, and how to maintain a good reputation. We’ll also cover some of the best tools available to help you assess your domain reputation.
A branded domain is the address you use to identify your business on the internet. It’s a unique identification system that identifies the server where your website, email, or other online services are hosted.
Email Domain Reputation Lookup: Protecting Your Email Deliverability
A domain’s reputation is determined by the overall sender behavior and engagement with email receivers. It can be influenced by factors such as the number of spam complaints, email sending volume, and the number of times your domain has been used to send unsolicited messages or harvested for spam.
The best way to keep a consistent, strong domain reputation is to only mail your subscribers quality content that is relevant and interesting to them. Using a data provider that is serious about email deliverability will also ensure that your email gets into the inbox.
If you notice your email delivery rates dropping or the number of spam complaints increasing, it may be a sign that your domain reputation is suffering. To get a clearer picture of how your domain is perceived, you can sign up for the feedback loops offered by mailbox providers and ESPs. You can also use online tools like Gmail Postmaster and Microsoft SNDS, Barracuda Central, Cisco Talos, or Validity to get more detailed information about your email sender reputation.…